Up until this point, there have been two major ways to communicate via email. One is to set up a distribution list in something like Outlook. The other was to use a third party email marketing platform like Constant Contact or iContact. These options have their own strengths and benefits but are lacking in many ways for certain audiences. Although many are familiar with Outlook, creating a distribution list can be tedious. Each email address has to be entered individually. Once you have created a list, there is no way for a recipient to terminate receiving that list unless they contact the sender directly. I think we have all had friends or family members who continue to send chain email about the most recent political issue or their daily inspirational message. These emails can build up in your in box and become a nuisance. It is not always easy to tell people you would prefer not to receive their emails. With Joneslist, you don't have to, recipients have the ability to remove themselves from any Joneslist. 

For organizations and business, using an email marketing platform seemed to be the best way to communicate. Although there are benefits of pretty templates and easy ways to subscribe and unsubscribe, this method becomes very expensive and time consuming to manage. A more extensive understanding of design is needed to create professional looking emails.